1 resultado para Brand and advertising attitudes

em Universitat de Girona, Spain


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The research has explored the reality of generational renewal in agriculture in order to understand the entry process, the agricultural practices of young people and their attitudes toward a new agrosocial paradigm. The methodology combined qualitative and quantitative techniques based on a comparative analysis between Southern Ontario (Canada) and Catalonia (Spain). The first result is that the pathway to become a farmer is a process consisting of different phases where each profile shows different needs and abilities. The second result verifies how the practices and attitudes of young people vary depending on the family origin. The thesis also analyzes the most relevant results in policy terms. Finally the research shows the reality of an emerging group of young farmers who put in practice a new agrosocial paradigm. This group is made up by continuers and newcomers and we have called them "New peasantry".